Copywriting
MarshMello Gear approached me for a simple voice-over. But after reviewing their script, I saw a chance to elevate their message. The copy lacked emotional impact, so I offered to refine it. That led to a full-scale rewrite—and eventually, full production oversight.
Crafting a Stronger Narrative
I transformed the script from a generic product pitch into a compelling story. We came up with a tagline. We found the narrative thread. We focused on freedom, adventure, and the frustration of insect bites ruining life’s best moments. Data-driven callouts added credibility, while the tone balanced urgency with inspiration.
Bringing the Brand to Life
Beyond just a voice-over, I helped shape a commercial that connects. The final piece blends cinematic visuals, persuasive copywriting, and strategic storytelling to position MarshMello Gear as a must-have solution.
The Result?
A commercial that doesn’t just inform—it sells. In addition I provided website and kickstarter copy as well as social media copy!
