Workplace safety is a universal concern, but addressing it effectively is often hindered by fear, group dynamics, and the pressure to maintain efficiency. Many employees hesitate to speak up about potential hazards due to concerns about job security or slowing down their team.

“60% of employees are unaware of their company’s stop-work policy.”

stop-work.nl

Danger Dialogues, developed in collaboration between Quattor P and Raccoon Serious Games, is designed to break down these barriers through serious gaming—engaging employees in open discussions about safety in a way that feels natural and impactful.

When I was approached to create the promotional video for Danger Dialogues, the challenge was clear: produce a compelling, informative, and visually engaging video that explains the game’s mechanics and impact, all within a limited budget. The solution required both strategic planning and creative problem-solving.

Crafting the Story: A Real Gameplay Experience

Rather than relying on actors or staged scenarios, I gathered friends of the client to host a genuine gameplay session. This allowed me to capture authentic interactions—real reactions, organic discussions, and the true-to-life engagement that the game fosters. The energy and immersion of the players became the backbone of the narrative, making it clear how Danger Dialogues encourages employees to rethink workplace safety in a non-intimidating, gamified way.

Visualizing the Impact

To highlight the larger-than-life effects of the game, I mixed in dynamic macro shots that emphasized key elements—the tactile nature of the game, the proprietary tech, and the moments of realization as players engaged in discussions. These shots, juxtaposed with wide frames of group participation, visually reinforced how the game takes abstract safety concerns and transforms them into something tangible and approachable.

A Script That Connects

A strong script was essential to convey not just what the game is, but why it matters. I focused on the real obstacles employees face when discussing safety—fear of repercussions, social pressures, and the prioritization of efficiency over caution. The script underscored why traditional safety training often fails and how engaging, interactive education like Danger Dialogues provides a solution that empowers employees rather than policing them.

Enhancing the Experience with Voiceover & Archival Media

To bring the message home, I recorded an engaging voiceover, delivering the script with a tone that balanced authority and approachability. The final layer of production involved sourcing public domain archival media to elevate the production value without increasing the budget. This allowed me to add depth and emotional weight to the narrative, visually connecting the real-world consequences of unsafe workplaces with the proactive solutions the game offers.

The Result: A Video That Speaks to the Audience

The final promo video effectively captures the essence of Danger Dialogues—its accessibility, its innovation, and its ability to turn difficult safety conversations into collaborative, meaningful discussions. By blending real interactions, striking visuals, and a clear, compelling message, the video not only explains the game but also demonstrates its necessity.

In the end, this project was more than just about showcasing a product—it was about helping Stop Work communicate their mission: empowering employees to take an active role in creating safer workplaces. And through a mix of resourceful filmmaking and storytelling, we were able to craft a video that resonates, educates, and inspires action.